OK we are doing excellent.
We already know principles 1 2 and 3.
And in this video we'll learn principal number four.
It basically says tailor the presentation to the intended purpose and audience.
Adapt its format according to the objectives of the presentation and the background seniority experience
and perspective of the intended audience.
This is very important business presentations should be approached as a tailor made product for a very
sophisticated audience to connect with the audience and get your points across.
You should put yourself in their shoes and understand their perspective.
Senior executives for example have very limited time and attention span.
So presentations by them should be kept short and high level.
A presentation to a CEO or board of directors should be kept short high level and showing the key summary
points and conclusions from all of the thinking research and analysis that has gone into a presentation.
It wouldn't be reasonable to expect to hold attention of such people for more than 10 to 20 slides.
This should be remembered when preparing documents for board meetings if necessary some further and
more detailed slides can be included in an appendix section to the main body that can be covered or
not during the actual meeting.
More junior and analysis focused parties can be fed with longer more detailed presentations documents
like confidential information memorandums and analyst presentations for equity research analysts are
very detailed and include a great deal of data that can be analyzed and plugged into various models.
Such documents are often in the 50 to 100 page range and can exceed 100 pages.
In summary the more junior you are the more detail oriented and analytical work you should expect to
be doing and it is assumed by your boss you have the time and willingness to read a lot and processing
enormous amounts of information.